ה֤וֹי כָּל־צָמֵא֙ לְכ֣וּ לַמַּ֔יִם וַאֲשֶׁ֥ר אֵֽין־ל֖וֹ כָּ֑סֶף לְכ֤וּ שִׁבְרוּ֙ וֶֽאֱכֹ֔לוּ וּלְכ֣וּ שִׁבְר֗וּ בְּלוֹא־כֶ֛סֶף וּבְל֥וֹא מְחִ֖יר יַ֥יִן וְחָלָֽב׃
Torah Ohr
The first, called Ahavas Olam, Eternal Love, is aroused through contemplation of G-d’s greatness, in the sense that the entire universe is as nothing next to G-d. This love can wane when one’s contemplation gives way to other thoughts.